Google has released v24 of the Google Ads API, introducing new features focused on improving conversion tracking.
The headline addition is support for conversions with cart data, which allows advertisers to access deeper insights such as average cart size and revenue per transaction.
To take advantage of these updates, advertisers need to upgrade their client libraries and adapt their code accordingly.
Google is also hosting a live walkthrough event (April 23 at 10 AM ET) to guide users through implementation and new capabilities.
Overall, this release aims to give advertisers more detailed performance metrics and better visibility into purchase behavior.
