That’s the fastest way to waste money.
Because clicks don’t pay your bills.
👉 Conversions do.
Here are the different conversions you should be tracking:
🎯 Primary (what actually makes you money)
• Purchases
• Qualified leads (forms, booked calls)
• Subscriptions
⚙️ Secondary (signals of intent)
• Add to cart
• Start checkout
• Email signups
📞 High-value actions
• Phone calls
• Demo requests
• Quote requests
📊 Micro-conversions (early behavior)
• Page views (key pages only)
• Time on site
• Scroll depth
Most accounts only track 1–2 of these.
The best accounts track the full journey.
Why it matters:
If you only track clicks → Google optimizes for traffic
If you track conversions → Google optimizes for results
That’s a completely different game.
Simple rule:
Track what matters.
Ignore what doesn’t.
Because what you measure…
is what your campaigns become.
Quick question:
What conversion are you optimizing for right now?
