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Bing now shows sponsored results inside its AI Overviews.

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These are the Copilot powered answers Bing used to call the Copilot Search box. A screenshot shows an ad placed within the AI response itself.

This is based on a single sighting so far. Barry Schwartz could not trigger the ads himself, so the rollout looks limited. No word yet on how these ads are bought or which campaigns qualify.

Spotted by Khushal Bherwani, via Barry Schwartz.

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