Google Ads News, as it happens.

Google Ads can now show AI-written review summaries that cover only the…

That means a business with poor online reviews can still get a glowing summary in its ads. No word yet on rollout, which accounts see it, or whether advertisers get…

Spotted by Anthony Higman

You can now tell Microsoft’s AI what your ads must never say.

Messaging guidelines is in open pilot for Performance Max and Search campaigns with AI Max enabled. What you can set: Up to 40 guidelines. Tone, themes, concepts and language. What…

Via Search Engine Watch

YouTube ads can now open a chatbot with a prompt already filled in.

Viewers tap the prompt and can ask questions about the brand right from the ad. No word yet on rollout, availability or setup.

Spotted by Anthony Higman

Microsoft Ads PMax campaigns can now exclude audiences, in open pilot.

You can stop chosen audiences from seeing your ads, which gives you more control over who your Performance Max campaigns reach. It is an open pilot, so it is not…

Via Hana Kobzová

Your ads can now show on follow-up questions in AI Mode.

Google calls them multiturn ads. They appear when users go back and forth with AI Mode and the conversation has commercial relevance. Launching in the U.S. They sit in sections…

Via Barry Schwartz

Ads in AI Mode now run in ten more countries.

Where it is live now: Australia, Canada, India, Kenya, Malaysia. New Zealand, Nigeria, Pakistan, the Philippines, Singapore. Google plans more locales in Q4 2026, including Brazil, Mexico and the United…

Via Google Ads & Commerce Blog

You can now A/B test two asset sets inside one PMax asset group.

This is a beta experiment. Here is how it works: Control group: your existing assets. Treatment group: the alternative assets, either new creatives or ones you already use. Traffic split:…

Spotted by Thomas Eccel

Google Tag Manager Preview mode now has a verbose logging option.

Tick "Enable verbose logging" in Preview mode and Google tag logs show up in the Console tab of Tag Assistant. This matches what the GA Debugger browser extension wrote to…

Spotted by Simo Ahava

Google Ads API 26.1 lets you prioritize ad networks and cap secondary spend.

It is a minor release. The main changes: Budgets can rank Google-owned properties, Search Partners and the Display Network in two tiers, with optional spending caps on the second tier.…

Via Barry Schwartz (Search Engine Roundtable)

Alphabet shares fall 7% despite 25% revenue growth in Q3.

So what disappointed investors? * Google advertising revenue grew 10.6% to $82.01B. * YouTube ad revenue grew 9.2% to $11.21B, but growth slowed. * Advertising performance fell short of expectations.…

You can now A/B test asset groups in Performance Max.

Google has a beta experiment that compares two sets of assets inside the same PMax asset group. How it works: The control group keeps your existing assets. The treatment group…

Spotted by Thomas Eccel

Preview mode in Google Tag Manager now has an Enable verbose logging option.

Tick it and Preview mode writes Google Tag logs into its Console tab. That is the same output the GA Debugger extension put in your browser console, so you can…

Spotted by Simo Ahava