Google Ads News, as it happens.

Automated Campaign Creation

Credit to Conor Crummey for spotting Google Ads’ new conversational campaign creation feature. Give Google a URL + your goals, and AI can build the campaign for you. Big step…

Shared by Thomas Eccel

Google Tests +2 Sitelinks

Arpan Banerjee discovered that Google is now showing extra number of sitelinks as +2.

ChatGPT Shopping Shifts to Product Feeds

Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results: He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand…

Google Adds Top Audiences

Arpan Banerjee discovered that Google is showing top audience in hyperlink for videos.

Google Tests Demand Gen Prefill

Arpan Banerjee discovered that Google is now testing prefill for demand gen campaigns!

Reach Metrics

YouTube Creator Partnerships now includes Reach metrics in the Analytics tab, including estimated unique viewers and co-viewers across devices. Unique reach is available for up to 92 days and can…

Google Tightens Bumper Ad Rules

Google has quietly tightened the rules for YouTube bumper ads. Bumper ads are now officially defined as 5 to 6 seconds long — replacing the previous guidance of simply “6…

Automated Promotions Launch

Google Ads launched Automated promotions, a new account-level automated asset that scans landing pages for active offers and automatically creates promotion assets for eligible Search and Performance Max campaigns. The…

Business Agent Comes to Shopify

Google Business Agent can now be enabled directly from Shopify through the Google & YouTube app. The AI-powered shopping assistant appears in Google Search and lets shoppers ask questions about…

#1 worldwide for Paid Ads & Advertising Strategy!

Pretty cool to see that Favikon has ranked me #1 worldwide in this category!

ChatGPT Ads Text Customization

Anthony Higman discovered that ChatGPT Ads is now pre-opting advertisers into Text Customization.

ChatGPT Ads Hit $1B Run Rate

OpenAI's ad business hits $1 billion annualized revenue run rate.