Google Ads News, as it happens.

Sold Last Week Labels

Google Shopping Ads with "X sold last week" label found by Barry Schwartz.

Google Updates Location Asset Rules

Google has updated its Google Ads location asset requirements with clearer terminology, new troubleshooting steps, and revised policy sections. The update adds guidance for tobacco, recreational drugs, and restricted targeting…

Via Barry Schwartz

Merchant Center AI Insights

Google Merchant Center’s AI performance report now includes AI Search intent, AI Search terms, and AI attributes, along with an updated help document.

Via Brodie Clark & Barry Schwartz

Customer Data Processing Update

Google Ads is changing how first-party customer data is processed from October 19, 2026. The biggest change is that customer data will no longer need to be pre-hashed using SHA-256.…

Thanks for sharing Thomas Eccel

Enhanced Matching is now live

Google Ads has introduced Enhanced Matching for Customer Match, helping advertisers match customer lists with publisher data more effectively and privately. The key benefit, especially in Europe, is that it…

New First-Party Data & Measurement Tools

Google just announced a significant set of measurement updates aimed at helping advertisers get more value from their first-party data and better understand incrementality. A few updates that stood out:…

Product Videos in Merchant Center

Google Merchant Center is introducing product-level video support, allowing merchants to add videos directly to product listings instead of relying only on static images. Key requirements include: Aspect ratios: 9:16,…

Thanks for sharing Arpan Banerjee

Google Shopping Ads Add Sale Countdowns

𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬 𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞.

Spotted by Sachin Patel & Arpan Banerjee

Google Ads Rolls Out Promotion Mode

🚨 Google Ads Promotion Mode is starting to roll out credit to Arpan Banerjeefor sharing this update. Promotion Mode lets advertisers temporarily increase budget and adjust ROAS tolerance for a…

Looker Studio Pro Adds More Enterprise Controls

A useful update for teams working heavily with reporting and dashboards. Google’s Pro offering for Looker Studio brings more enterprise-focused capabilities on top of the standard version, including: ✅ Team…

Google Tests Product Value Optimization

Google Ads is testing something pretty interesting. Product value optimization (BETA) Instead of treating every conversion value the same, Google is giving advertisers the option to adjust the value of…

Thanks for sharing Tiago Goncalves

Deal Label

Thomas Eccel discovered that the deal label is live!