Google Ads News, as it happens.

tCPA & tROAS updates

Google completed the global rollout of its updated Target CPA and Target ROAS bidding behavior for budget-limited campaigns on August 27, 2026, after beginning the rollout on August 17. The…

Thanks for sharing Hana Kobzová

Google Ads in 2026

Most people think running Google Ads is simple: 1️⃣ Create an ad. 2️⃣ Get clicks. 3️⃣ Make sales. But anyone who actually manages Google Ads knows it’s much more complex…

Google Tests Messages in Ads

Google is testing Google Messages as a new option for Message assets in sponsored search results. Thanks for sharing Sachin Patel & Hana Kobzová.

Google Tests AI Review Summaries

Arpan Banerjee discovered that Google Ads is testing AI-written review summaries.

Search Queries Are Getting Longer

Google Ads data through August 2026 suggests that search behavior is shifting decisively toward longer, more conversational queries, likely influenced by LLMs, Gemini, and Google’s AI Mode. The clearest change…

Google Analytics Adds Dashboards

Dashboards are now available in Google Analytics. Dashboards are a highly flexible way to help businesses view their KPIs on a single report. This launch features enhanced UI capabilities, such…

Google Sponsored Results Bug

Google appears to have a formatting issue affecting the “Sponsored results” label in desktop search results. In some browsers or searches, the heading is slightly shifted instead of being properly…

🚨 ChatGPT Ads update

OpenAI appears to be adding more contextual copy around Sponsored Results. In one example, a line such as “For AI video generation in a YouTube workflow, here’s one option” appears…

Location Asset Requirements Update

Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance readability. The changes aim to provide advertisers with clearer information about managing location…

Google Tests Related Searches

Google is testing “Related searches based on your browsing” within sponsored search results. The feature could encourage users to refine their searches directly from the paid results section, potentially generating…

Via Anthony Higman