Google Ads News, as it happens.

Introducing Ask Advisor

Another major announcement from Google at Google Marketing Live: introducing Ask Advisor. Ask Advisor is a new AI-powered assistant that works across Google Ads, Google Analytics, Google Marketing Platform, and…

Google Ads to Auto-Link Merchant Center

Google will automatically link eligible Google Ads accounts with Google Merchant Center starting June 6, 2026. This applies to accounts not currently using product ads and will make it easier…

Thanks for sharing Hana Kobzová & Marcin Wsół

Merchant Center for Agencies Goes Global

Google is rolling out Merchant Center for Agencies globally, following its initial launch in the U.S. and Canada. The platform gives agencies a centralized and more efficient way to monitor…

Vehicle Ads Now Available in Standard Shopping Campaigns

Big update from Google: Vehicle ads are no longer limited to Performance Max. You can now run them via Standard Shopping campaigns in Google Ads. What’s new: Vehicle ads now…

Spotted by Hana Kobzová

New in Google Merchant Center: Add Products with AI (Beta)

As of May 5, 2026, Google Merchant Center is rolling out a new option: “Use AI to add products – beta”. What it does: Lets you create product listings using…

How people see Google Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Preview Promotions

You can now preview promotions in Merchant Center!

🛒 How people think Google Merchant Center works vs. reality

Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…

CSS in Europe — What Actually Matters

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…

Fake Merchant Center

Watch out, fake Merchant Center active! Spotted by Aleksejus Podpruginas.

CSS in Europe — What Actually Matters

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…

CSS in Europe — What Actually Matters

Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…