As of May 5, 2026, Google Merchant Center is rolling out a new option:
“Use AI to add products – beta”
What it does:
Lets you create product listings using AI
No product feed required
Works via a one-time site scan
Why it matters:
This makes it much easier (and faster) for advertisers to get products live—especially if you don’t have a structured feed set up yet.
Good to know:
It’s not a continuous sync (just a one-time import)
Best suited for quick setup or smaller catalogs
Shoutout to Saurabh, Hana Kobzová & Barry Schwartz for spotting this update
