Google is rolling out Merchant Center for Agencies globally, following its initial launch in the U.S. and Canada.
The platform gives agencies a centralized and more efficient way to monitor merchant account health and optimize product data across all clients.
Key capabilities include:
Agency overview dashboard: View all client accounts, onboarding status, and critical alerts in one place.
Portfolio-wide diagnostics: Identify and prioritize issues across clients by country, marketing method, and potential impact.
Client optimization tools: Track store quality, inventory status, and manage promotions.
Ads opportunities: Find high-potential products with low traffic and apply custom labels to improve ad performance.
This update helps agencies manage product feeds at scale and maximize results across Google Shopping and Ads.
