Updated 15 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Tuesday
17 June 2025AIO results are still mostly informational
Not transactional. Ahrefs dug into the data, and it shows: People search. But they don’t always buy (yet) But now? With product feeds coming in... That might shift. When ChatGPT…
Friday
13 June 2025AIO results are still mostly informational
Not transactional. Ahrefs dug into the data, and it shows: People search. But they don’t always buy (yet) But now? With product feeds coming in... That might shift. When ChatGPT…
More acces to Brand Control!
It appears that more people are now gaining access to brand control in Merchant Center. This update was discovered by Elmar Aga.
Wednesday
11 June 2025Microsoft has updated Performance Max
Microsoft has updated Performance Max (PMax) with better reporting, including asset-level insights, audience breakdowns, and search term data. New features include LinkedIn targeting (in pilot), dynamic conversion value rules, and…
Wednesday
4 June 2025Conversion tracking will be turned on
Arpan Banerjee received an email stating that, starting in 14 days, Google will automatically enable conversion tracking for your free product listings using your existing gTag, provided your Google Ads…
Wednesday
28 May 2025Email archive feature will be discontinued
The Email archive feature in Merchant Center will be discontinued after June 25, 2025. Going forward, all important messages and notifications will be available directly in Merchant Center Next, under…
Sunday
25 May 2025Shopping Ads in AI overview 🚨
Shopping ads are now showing in AI overviews found by Brodie Clark.
New Prince Benchmarks in Merchant Center
Mark Grasmayer discovered that New price benchmarks have launched in Merchant Center!
Tuesday
20 May 2025Best Practices for the Image Attribute
Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly. Notify Google: When a new image is…
Badges & Annotations for Shopping Ads
Not every annotation or badge can be used for shopping ads or free listings. Below you see which can be used and which can't be used. Also you get an…
Saturday
17 May 2025Brand Merchant Center report
Arpan Banerjee discovered that the brand Merchant Center report is rolling out further.
Sunday
11 May 2025ChatGPT product listings
ChatGPT product listings are coming. Sign up to get in early! ChatGPT now recommends products when people search with buying intent. Queries like: “Best gifts for coffee lovers”. “Top noise-cancelling…
