Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly.
Notify Google: When a new image is added or updated, notify Google so the image can be crawled quickly. Use Google Search Console’s URL Inspection Tool to test new image URLs before submitting them.
High-Quality Images: Submit high-resolution images (up to 64 megapixels and 16 MB). Google recommends at least 1,500 x 1,500 pixels for optimal performance.
Correct Image Representation: Ensure that the image accurately represents the product being sold. Use variant-specific images for products with different colors, materials, or designs.
Proper Framing: The product should take up 75% to 90% of the image space.
Backgrounds: Use solid white or transparent backgrounds to ensure versatility across different design elements.( You can also test if everybody is showing the same background)
Clothing Products: Show clothing on models for the best presentation, but avoid cropping out the model’s head or feet. Accessories should be shown alone in the main image and worn in additional images.
Single Unit Focus: Show a single unit of the product unless it’s sold in a bundle. Use additional images for multipacks or alternative views.
Avoid Scaling or Thumbnails: Don’t upscale images or use thumbnails. Submit the highest resolution image available.
Avoid Unnecessary Elements: Don’t include promotional content, borders, watermarks, or products that aren’t sold together with the main product in the image.
By following these best practices, your images will perform better and comply with Google’s requirements for Shopping ads and free listings.
