Microsoft has updated Performance Max (PMax) with better reporting, including asset-level insights, audience breakdowns, and search term data.
New features include LinkedIn targeting (in pilot), dynamic conversion value rules, and a customer acquisition goal option.
All Smart Shopping campaigns are now upgraded to PMax, and eligible Dynamic Search Ads can be migrated.
Link: https://lnkd.in/e3TVXDuX
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
