Google Ads News, as it happens.

Google Retires Legacy Ad Format Policies in Shift Toward AI-Driven Campaigns

Google is removing several legacy ad format policies in Google Ads as the platform shifts toward more automated, AI-driven campaigns. As of March 17, requirements tied to older formats including…

Merchant Center policy for out-of-stock products Update

Google updated its Merchant Center policy for out-of-stock products. Online stores must now show the Buy/Add-to-Cart button in a disabled (grayed-out, non-clickable) state hiding or removing it is no longer…

Thanks for sharing Emmanuel Flossie

Google Ads Policy Change

Update for Advertisers – Google Ads Policy Change (March 17, 2026) Google has officially discontinued the previous requirements related to Form ads, Image quality, Responsive ads, and Text ads. This…

Thanks for sharing Arpan Banerjee

EU political ads pop-up

Google Ads has introduced a new pop-up asking advertisers to confirm whether their account runs EU political ads. The prompt appears when opening the account and must be answered (or…

Political content update in Shopping ads

From March 2026, Google is tightening rules on political content in Shopping ads. In some countries (e.g., US, UK, Australia, Mexico), advertisers can run political-related Shopping ads only after completing…

5 Dynamic Keyword insertion insights

5 Dynamic Keyword Insertion Insights Every Google Ads Marketer Should Know. Dynamic Keyword Insertion (DKI) can make your ads more relevant, but only when used strategically. Here’s what matters. 1️⃣…

Recurring billing policy expansion

Starting March 31, 2026, Google will allow certified U.S. online pharmacies to advertise prescription drugs via recurring billing, including subscriptions, bundled treatment plans, and consultation services. To participate, merchants must…

Financial Services Verification in Malaysia

Google Ads Update: Financial Services Verification in Malaysia. Google will introduce mandatory financial services verification for advertisers targeting Malaysia. Applications open: March 10, 2026. Enforcement begins: April 14, 2026. Advertisers…

Thanks for sharing Arpan Banerjee

Google Shopping Ends UK Pharmacy Targeting for Germany & Austria

Starting March 2026, Google will update its Shopping Healthcare and. Medicines Policy, ending the cross-border certification program that currently allows UK-based online pharmacies to advertise to users in Germany and…

The Netherlands is not pausing the unrealized gains tax debate 

🇳🇱 Update: The Netherlands is not pausing the unrealized gains tax debate after all, and the situation is starting to feel like a policy rollercoaster. Just days after signals that…

Physical goods subscriptions expansion: Alcohol

Physical goods subscriptions policy will be updated to formally include alcohol (for example, Wine Clubs) for eligible merchants in the United States.

Google expands recurring billing for certified U.S. online pharmacies

Certified merchants can now promote: • Prescription drug subscriptions. • Prescription drug bundles (drug must be the primary product) • Recurring prescription consultation services. To qualify, pharmacies must maintain certification,…