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Recurring billing policy expansion

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Starting March 31, 2026, Google will allow certified U.S. online pharmacies to advertise prescription drugs via recurring billing, including subscriptions, bundled treatment plans, and consultation services.

To participate, merchants must maintain certification, clearly disclose fees, submit full subscription pricing in feeds, link to subscription terms, and follow existing healthcare and recurring billing policies.

Previously disapproved accounts can request a new review once compliant.

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