Google Ads News, as it happens.

About keyword Insertion

Make Your Ads More Relevant with Keyword Insertion in Google Ads. Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what…

Social Casino Certification

Starting in August 2026, Google will gradually let some advertisers apply for Social Casino Games certification directly in Google Ads under Admin > Policy > Account. Help Center applications will…

Google Ads Adds In-Account Casino Certification

Google will gradually introduce a new way for some advertisers to apply for Social Casino Games certifications directly through Google Ads starting in August 2026. Applications will remain available through…

Google Limits Policy Appeals

Google wrote, Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions made more than 6…

Thanks for sharing Barry Schwartz

Google Tightens Gambling Ad Certification

Google is updating its Gambling and Games certification requirements on August 26, 2026. New applicants will need to use revised application forms and provide up-to-date licensing information. Advertisers must also…

Lead Form Assets Expanded

Google has broadened access to Lead Form assets by removing the previous $50,000 ad spend requirement. Eligibility now mainly depends on advertiser verification and a good policy compliance history, making…

Update to Appeals Limits

Google is limiting appeals for older Google Ads policy decisions. From July 21, 2026, decisions that are more than six months old can no longer be appealed directly from the…

Keyword Insertion in Google Ads

Make Your Ads More Relevant with Keyword Insertion in Google Ads. Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what…

Youth Ads Policy Update

Barry Schwartz discovered that Google Removes Shocking Content From Ads Not Allowed For Young Users.

Ad Policy Name Update

Google Ads has renamed its Default Ads Treatment policy to clarify how age estimation affects ad delivery. While Google estimates a user’s age, ads for adult content, alcohol and gambling…

Financial Ads Verification Expands

Google is expanding its financial advertiser verification program to all EU and EEA countries. Financial services advertisers must prove that they are registered or authorized by the relevant national regulator.…

Google expands financial services checks in Europe

Google is expanding Financial Services Verification to 24 additional EEA markets, with rolling enforcement starting July 23, 2026. Notified advertisers—and agencies managing their accounts must first verify through G2, then…