All updates

Update to Appeals Limits

Share on LinkedIn

Google is limiting appeals for older Google Ads policy decisions.

From July 21, 2026, decisions that are more than six months old can no longer be appealed directly from the Google Ads account.

Advertisers should therefore review policy issues and submit appeals promptly instead of leaving them unresolved for too long.

Source: Google Ads Help

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot