Google has broadened access to Lead Form assets by removing the previous $50,000 ad spend requirement.
Eligibility now mainly depends on advertiser verification and a good policy compliance history, making the feature more accessible to smaller businesses.
Lead Form assets are now supported for Search and Performance Max campaigns.
Google has also added more lead delivery options, including email notifications and Zapier integration.
CSV downloads remain available for 30 days, while lead data is stored for 60 days.
The feature is also expanding to additional countries, including Bahrain, Jordan, and Tunisia.
Credit to Anu Adegbola, mMBA for uncovering the update.
