Updated 16 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
1 March 2025New Email Policy
Google has introduced a mandatory transition from personal to business email accounts in Google Ads to enhance security and access control. Announced in April 2024, this change allows admins to…
Wednesday
19 February 2025Gambling and Games Policy update for Angola
On February 18, 2025, Google Ads will update its Gambling and Games Policy for Angola, allowing ads from licensed operators registered with the Instituto de Supervisão de Jogos. Key Points:…
Healthcare and Medicines Policy Update
In March 2025, Google Ads will update its Healthcare and Medicines Policy to allow the promotion of recovery-oriented drug and alcohol addiction services in Canada. Key Points: Advertisers must be…
Tuesday
11 February 2025Update Gambling and Games Policy
On April 14, 2025, Google will update its Gambling and Games Policy. The update includes revisions to country-specific guidelines and more detailed explanations of gambling categories. A preview of the…
Wednesday
5 February 2025Restriction
Natasha Kaurra discovered that Google Ads services can now be restricted. The violation policies introduced last year are finally being enforced.
Monday
3 February 2025Updates to Google’s Cryptocurrency Ads Policy (Effective February 12, 2025)South Africa
Cryptocurrency Exchanges & Software Wallets: Ads allowed if: - Advertiser is registered with the FSCA. - Local legal requirements are met. - Advertiser is certified by Google. Hardware Wallets: Ads…
Update Other Restricted Businesses
On February 5, 2025, the Google Ads policy for "Other Restricted Businesses: Government Documents and Services" will be updated as follows: Advertisers will no longer need to apply for certification…
Update advertiser verification
Google has updated and reorganized the help center articles related to Google Ads Advertiser Verification for improved clarity and readability. This update, effective November 2024, aims to provide clearer information to advertisers…
Monday
20 January 2025New Source Column Pmax
Natasha Kaurra discovered that Google has added this new source column to Pmax! Google Announces Updated Hotel Pricing and Availability Policy. Rudolph Dekker just texted me that Google has introduced…
Update child & teen ads policies
Anthony Higman just discovered that Google is going to update the child and teen ads policies.
Tuesday
14 January 2025Political Ads
In January 2025, Google will update the Political content policy to include a form related to California restrictions. California residents may use this form to report ads that may violate California Elections…
Gambling update
On January 8, 2025, Google will update the Nigeria country specifics of its Gambling and Games policy to reflect the impact of a recent court ruling. As a result, Google changed their…
