https://adriaan-dekker.nl/

Update Other Restricted Businesses

On February 5, 2025, the Google Ads policy for “Other Restricted Businesses: Government Documents and Services” will be updated as follows:

Advertisers will no longer need to apply for certification to run ads for vignettes/e-vignettes across Europe.

Advertisers promoting “Business identifiers” and exclusively targeting France will not need to qualify as a government or authorized provider but will still need to apply for an exclusion from the policy to ensure their ads are not improperly disapproved.

Ads for any other restricted government documents and services covered by this policy will still require certification, with advertisers needing to select the appropriate option for their specific case.

Policy enforcement will begin on February 5, 2025, and full enforcement will ramp up over approximately eight weeks.

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