In March 2025, Google Ads will update its Healthcare and Medicines Policy to allow the promotion of recovery-oriented drug and alcohol addiction services in Canada.
Key Points:
Advertisers must be certified by LegitScript’s Addiction Treatment Certification program to promote these services.
After obtaining LegitScript certification, advertisers can apply for Google certification once the policy update takes effect.
Policy violations will not result in immediate account suspension—a warning will be issued at least 7 days in advance before any suspension.
