Updated 15 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Friday
21 March 2025Install Consent Mode or lose conversion tracking🚨
Microsoft is rolling out policy enforcement in a phased approach, with full enforcement taking effect on May 5th, 2025. Not installing consent mode will affect your advertising performance by preventing retargeting…
Tuesday
18 March 2025Update: Google’s Healthcare and Medicines Policy (April 2025)
Starting April 2025, telemedicine providers in Indonesia and the Philippines can promote prescription drug services, provided they are certified by LegitScript and Google. However, prescription drugs cannot be directly advertised…
Tip for Running Google Ads in Sensitive Verticals
By Henry-Jörgen Rautits, Request your Google rep to enroll you in the "Disclaimer Asset" Beta for PMAX. This ensures your ads are never shown without the required disclaimer.A disclaimer is…
Confirm Phone Number
Zeeshan Ali discovered the option to confirm "Confirm your phone number" for advertiser verification.
Monday
17 March 2025Google review change
Google is clarifying its Google Ads review process, explaining how it uses AI and human evaluation to detect policy violations and remove harmful content, including ads, assets, destinations, and accounts.…
Sunday
9 March 2025New Google Display Ads Updates
It has been a long time since Google announced new updates for display ads! But today they have! Google Display Ads (GDA) now offer broader reach, smarter AI-powered creativity, and…
Upcoming Changes to CustomerService in Google Ads API
Effective March 17, 2025. Google Ads API v19 introduces updates to CustomerService CreateCustomerClient to align with the Google Ads UI. Key Changes: New Policy Enforcement Errors:CREATION_DENIED_INELIGIBLE_MCC – Manager accounts with…
Update to the Personalized Ads Policy (March 2025)
Starting March 14, 2025, Google Ads will allow personalization for App campaigns promoting Daily Fantasy Sports and Rummy apps in India for certified advertisers. By June 2025, all certified advertisers…
Gambling policy update
On March 11, 2025, the Google Ads Gambling and games policy US country-specifics will be updated. Google will begin to accept ads for online horse racing by state authorized entities entities in…
Thursday
6 March 2025Fingerprinting…
Google recently made a controversial decision: as of February 16, advertisers are once again allowed to track users through fingerprinting, a tracking method that was banned in 2019. Fingerprinting collects…
Sunday
2 March 2025Crypto Update
In February 2025, Google will update its Cryptocurrencies and Related Products policy to clarify advertising requirements for speculative financial products. From February 26, 2025, advertisers promoting Cryptocurrency Exchanges and Software…
Update Gambling and Games Policy
On April 14, 2025, Google will update its Gambling and Games policy. The update will include revisions to country-specific guidelines and provide more detailed explanations of the different gambling categories. A…
