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Update to the Personalized Ads Policy (March 2025)

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Starting March 14, 2025, Google Ads will allow personalization for App campaigns promoting Daily Fantasy Sports and Rummy apps in India for certified advertisers.

By June 2025, all certified advertisers can personalize these ads.The Gambling sensitive interest category will be updated to exclude these campaigns in India, allowing personalization.

Policy violations will not lead to immediate suspension; a warning will be issued at least 7 days in advance.

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