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Google Ads now allows ads for select firearm accessories and gun parts in the…

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The change started in October 2026 and covers items that need no permit, can't convert a semi-automatic weapon to automatic, and aren't regulated at state or federal level.

Examples Google lists:
tripods
bipods
scopes
sights

Sporting goods and outdoor retailers that couldn't advertise these products before can now run them.

Watch out: items outside this definition stay restricted, so check each product against Google's full policy page before you launch.

Spotted by Hana Kobzová, via PPC News Feed.

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