Updated 11 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Friday
12 June 2026Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Tuesday
9 June 2026Ultimate Google ads Checklist
I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding. 👉 PMax across the full funnel…
Sunday
7 June 2026Campaign Guidance for Experiments
Google Ads has launched Campaign Guidance for Experiments, helping advertisers run better tests with an Experiment Power score: low, medium, or high. It predicts the chance of reaching statistically significant…
Saturday
6 June 2026Google Ads More Transparency for Invalid Traffic Refunds
Its new Ads help documentation highlights the Invalid Activity Credit Report, a tool that shows how much spend has been credited back for invalid clicks and interactions across Search and…
Friday
5 June 2026Good Google Ads news!
After years of rising costs, Google Ads just delivered some good news. According to the 2026 Google Ads Benchmarks report, the average cost per lead (CPL) dropped for the first…
Thanks for sharing WordStream by LocaliQ
Wednesday
20 May 2026New generation of AI-powered ads for Google Search
One of the biggest announcements from Google at Google Marketing Live: a new generation of AI-powered ads for Google Search. Built with Gemini, these new ad formats are designed to…
Big new Google and YouTube updates
Big updates from Google and YouTube were announced at Google Marketing Live. Demand Gen is getting a major upgrade, making it easier to combine brand awareness and performance in one…
Average Google Ads cost per lead per year
After years of rising costs, Google Ads just delivered some good news. According to the 2026 Google Ads Benchmarks report, the average cost per lead (CPL) dropped for the first…
Thanks for sharing WordStream by LocaliQ
How to prepare your Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
Tuesday
19 May 202621 Google Ads Hacks
I created a practical infographic with 21 Google Ads Hacks. Inside you'll learn how to: Structure campaigns for AI-powered bidding. Feed Google better conversion signals. Use Performance Max the right…
Saturday
9 May 2026How to prepare you Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
Thursday
7 May 2026How to prepare your Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
