One of the biggest announcements from Google at Google Marketing Live: a new generation of AI-powered ads for Google Search.
Built with Gemini, these new ad formats are designed to deliver more helpful, conversational experiences and connect users with brands earlier in the decision-making process.
Key updates:
Conversational Discovery Ads
Ads that directly answer specific user questions in AI Mode
Tailored creative based on search intent and context
Highlighted Answers
Sponsored placements integrated into AI-generated recommendation lists
Clearly labeled while providing relevant product suggestions
AI-powered Shopping Ads
Gemini generates custom product explainers in real time
Helps users understand why a specific product fits their needs
Business Agent for Leads
Replaces static lead forms with an AI chat experience
Answers questions using content from your website to drive higher-quality leads
Expanded Direct Offers
AI-generated promotion bundling
Native checkout for Universal Commerce Protocol merchants
Travel offers from partners like Booking.com and Expedia integrated into AI trip planning
Foundation for success
Google recommends combining these formats with AI Max for Search, AI Max for Shopping, and Performance Max
