Google Ads More Transparency for Invalid Traffic Refunds

Its new Ads help documentation highlights the Invalid Activity Credit Report, a tool that shows how much spend has been credited back for invalid clicks and interactions across Search and Performance Max campaigns.

The report breaks down:

• Credited clicks
• Credited interactions
• Credited spend
• Campaign-level impact
• Adjusted performance metrics after credits are applied

This matters because invalid traffic credits often show up in billing history, but they can be hard to connect back to campaign performance.

With this report, advertisers can more easily audit traffic quality, reconcile refunds, and understand the true cost and performance of their campaigns after Google applies invalid activity adjustments.

For anyone managing large Search or PMax budgets, this could become a valuable reporting layer to monitor discrepancies, refunded spend, and the impact of Google’s invalid traffic protections.

More transparency around invalid traffic is always welcome.

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