Google Ads News, as it happens.

Search vs Pmax vs Demand Gen

Here’s the real difference in campaign type's 👇. Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max…

GOOGLE ADS CHECKLIST

Set up. Optimize. Scale. 1. SETUP. ☐ Create a Google Ads account (or link to existing) ☐ Install conversion tracking (Google Tag / GTM) ☐ Link Google Ads with Google…

Dynamic Remarketing Explained

Most people think remarketing works like this: Show ads → Remind users → Hope they come back. But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇.…

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Budget Recommendations

Google Ads is introducing a Budget Panel for Performance Max and Demand Gen campaigns. It provides Low, Medium and High daily budget recommendations, along with performance forecasts based on campaign…

PMax Negative Keyword Predictions

Google has officially documented negative keyword impact prediction for Performance Max. Advertisers can preview how up to 10 negative keywords may affect conversions or conversion value across Search and Shopping…

Thanks for sharing Hana Kobzová

5-Minute Audit Checklist

If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for…

Myths vs Reality

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Google Ads Editor 2.13

Google Ads Editor 2.13 adds AI Max support for Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, improved reporting, and AI-content disclosure controls. It also streamlines offline…

Lead Form Assets Expanded

Google has broadened access to Lead Form assets by removing the previous $50,000 ad spend requirement. Eligibility now mainly depends on advertiser verification and a good policy compliance history, making…

PMax Text Customization Update

Google has updated its Performance Max help documentation to clarify how AI is used for text customization. Google AI can generate headlines and descriptions using content from the landing page,…