Google has updated its Performance Max help documentation to clarify how AI is used for text customization.
Google AI can generate headlines and descriptions using content from the landing page, website domain, and existing ads.
Most of the documentation changes are minor, but this wording makes Google’s role in automatically creating text assets more explicit.
Advertisers should still review generated assets for accuracy and brand consistency.
Credit to Barry Schwartz for spotting the update.
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Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
