Updated 24 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
24 April 2025Pmax update
Yash Mandlesha discovered this small update in Performance Max: all 5 descriptions now have a 90-character limit (previously, one was still limited to 60).
Announcement: Google Ads API v19.1 (April 16, 2025)
The latest version of the Google Ads API is here: v19.1. This release includes no breaking changes and is fully backwards compatible with v19. To use the new features, you…
Monday
21 April 2025Exclusion by age Pmax 🚨
Axel Falck 🧙♂️ discovered that the exclusion by age is now live in his account! This feature was already announced earlier, and now seems to be rolling out.
Thursday
17 April 2025New Pattern 🔍
Google loves Pmax… and now apparently Shopping & Demand Gen too 👀. That’s all you’ll see in the campaign-type overview for some accounts. Wanna see more? You have to hit…
Wednesday
16 April 2025Retention goal
This week Google Ads launched the retention Goal (beta) With this goal, you can Re-engage lapsed customers using Customer Match in your Performance Max campaigns. Why it matters: → Targets…
Monday
14 April 2025Biggest Pmax updates
A brand new video about the biggest updates of this week. Spoiler it has something to do with Pmax😉.
New PMAX update 🚨
Google continues to expand Performance Max capabilities with new features focused on control, reporting, and asset variety. New Goals & Reporting Features. Retention Goals are now available to all advertisers…
Wednesday
9 April 2025pMaximizer
Google Introduced pMaximizer, an open-source dashboard built on Google Cloud to help optimize Performance Max campaigns. It provides insights into asset, product, and campaign performance, and highlights areas where best…
Monday
7 April 2025Microsoft Advertising product updates April 2025
Shopping Campaigns: Feed Management Improvements. Test Feed: Allows testing of product validation errors without impacting live listings. A new checkbox, “Use feed for testing only,” replaces “Enable publishing” in the…
Sunday
6 April 2025Q4 2024 Digital Ads Benchmark Report
Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti. Here’s a snapshot of the key insights: Steady Growth: Google search ad spending increased by 10% YoY, driven…
Your guide to YouTube Shorts ads
Just came across a new help page from Google: "Your guide to YouTube Shorts ads.". It explains how Shorts ads work, which campaign types support them, and how to create…
