Just came across a new help page from Google: “Your guide to YouTube Shorts ads.”
It explains how Shorts ads work, which campaign types support them, and how to create effective ads.
A quick summary:
YouTube Shorts ads are short, vertical, full-screen video ads that appear between organic Shorts. They’re designed for mobile and can be skipped by swiping.
Advertisers can use them to reach a mobile-first audience with quick, engaging messages. Supported campaign types include Demand Gen, Video View, Video Reach with the efficient reach goal, YouTube reservation, Performance Max, and App campaigns.
The page also covers creative best practices like using vertical video, trending audio, and strong calls to action. Performance reporting is available to track engagement and optimize results.
For more information read: https://lnkd.in/eZ4cKmtC
