Shopping Campaigns: Feed Management Improvements
Test Feed: Allows testing of product validation errors without impacting live listings. A new checkbox, “Use feed for testing only,” replaces “Enable publishing” in the UI.
Primary Feed: Simplifies Local Inventory ad setup by reducing the number of required feeds from three to two. Online product feeds will be automatically upgraded to Primary feeds starting April 1.
Audience Ads Enhancements
Disclaimers: Customizable disclaimers now supported in native Audience ads. Not yet available for display, online video, or connected TV. Performance Max support is coming soon.
Video Support:
– 9:16 vertical videos now accepted across more placements.
– Videos up to 90 seconds allowed, useful for sensitive industries.
– Headline Length: Short headlines increased from 30 to 40 characters for better messaging and easier campaign imports.
Performance Max Updates
– LinkedIn Profile Targeting: Now available in all supported markets.
– Audience Insights and Asset-Level Metrics: Now generally available for campaign optimization.
– Ongoing Pilots: Conversion value rules and new customer acquisition goals are in testing. More participants will be added mid-to-late April.
Other Updates:
– URL cleanup underway to prevent validation issues during Google imports.
– Ad preview and aspect ratios updated to reflect available placements. New aspect ratios added, and some older ones removed.
Platform Changes
– Minimum Bid Adjustments: Since March 25, imported campaigns have had their bids automatically raised to meet platform minimums. This change is not optional.
– Optimization Score Deprecation: Beginning April 8, Optimization Score will be phased out. A new AI-powered Digital Maturity Score will launch in May, offering clearer optimization guidance and performance tracking.
