Updated 20 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Friday
25 July 2025Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
Tuesday
22 July 2025Brand Searches
New: “Brand Searches” in Google Ads. Dario Zannoni discovered that Google has launched a new help page for the conversion type called “Brand Searches”, showing how often users search for…
Monday
21 July 2025Chanel Performance for PMax is transitioning to general availability
Georgi Zayakov discovered that Google is transitioning Chanel performance to general availability!
Sunday
20 July 2025NEW Negative keyword lists PMAX
Looks like Alyssa Knab and Jeremy Young were right. Because other people now also see that they have negative keyword lists in Pmax!
Friday
18 July 2025Add Negative keyword lists in Pmax
Jeremy Young & Alyssa Knab saw that you can add these negative keyword lists in Pmax. I think they should not work, because the documenttion says the are not available,…
Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
Gender Exclusions in Pmax
Aleksejus Podpruginas texted me that Google Ads has rolled out the beta for gender exclusions for Pmax!
Thursday
17 July 2025Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
PMax Brand Asset Migration
Brand guidelines are now default for new PMax campaigns in the UI; API follows in v21. Business name and logo assets now live at the campaign level. (CampaignAsset), not in…
Sunday
13 July 2025Google postponed the Ads Editor 2.10 update….
They removed the update from the page. Below you see the update that should come soon. Thanks for spotting Dario Zannoni. Google Ads Editor 2.10 Update. Google Ads Editor 2.10…
Thursday
3 July 2025I am telling you PPC is easy 🤡
Really easy. You only have to do these things that Teodor Yordanov shared: - Try to resolve ad disapprovals for non-relevant policy violations every single day. - Use Standard Shopping…
