Updated 19 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
30 August 2025New Pmax Channel Reporting
Thomas Eccel discovered that PMax Channel Reporting just got better!You can now analyse and compare all your PMax campaigns at account level instead of only per campaign.
Monday
25 August 2025Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
Monday
18 August 2025Pmax update
Thomas Eccel discovered that Google Ads has improved the Performance Max Channel Reporting beta by adding a cost slider that reveals each channel’s share of total campaign spend. When you…
Tuesday
12 August 2025Performance Max targeting just got an upgrade in the Google Ads API
Three long-awaited features are now live for Performance Max in the Google Ads API: – Device targeting at campaign level,. – Negative keyword lists,. – Age range exclusions. These give…
Monday
11 August 2025Is Performance Max Cannibalizing Search?
A study of 500+ accounts shows that Performance Max often serves ads for exact-match search terms, even when Search campaigns contain those keywords. This overlap happened in 91.5% of accounts,…
Sitelinks now influence Ad Strength in Performance Max campaigns
Google has started factoring sitelinks into its evaluation of asset group diversity, alongside headlines, descriptions, and creatives. This means asset groups without sitelinks may be rated lower (e.g. "Good" instead…
Sunday
10 August 2025Update Brand Guidelines
Hana Kobzová discovered that Google is asking advertisers to update brand guidelines in Pmax!
🚨 BREAKING: Google Ads are coming to AI Mode 🚨
A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4. This is not just a…
Thursday
31 July 2025Why Are Some Pins Square on Google Maps?
If you’ve spotted square-shaped pins on Google Maps, you’re looking at ads specifically, Promoted Pins. Unlike the standard round pins for regular business listings, square pins are part of paid…
Tuesday
29 July 2025TikTok launches “Pmax”
Emirhan Bayutmuş discovered that TikTok has launched GMV Max Campaigns, a new automated ad format for TikTok Shop, similar to Google’s Performance Max. GMV Max automatically selects top-performing creatives, optimizes…
Amazon Abruptly Pauses Google Shopping Ads
Amazon has suddenly stopped running Google Shopping Ads, raising eyebrows across the ad industry. While no official statement was made, the move is significant given Amazon's long-standing and aggressive presence…
Important PMax update for advertisers
Aleksejus Podpruginas posted that all historical channel-level data from the beta Pmax (Nov 17, 2024 – June 6, 2025) will be deleted. If you want to keep that data, download…
