Emirhan Bayutmuş discovered that TikTok has launched GMV Max Campaigns, a new automated ad format for TikTok Shop, similar to Google’s Performance Max.
GMV Max automatically selects top-performing creatives, optimizes placements, and simplifies campaign setup.
Starting September 1, old custom shop ads can no longer be created GMV Max will be the default for TikTok Shop campaigns.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
