Updated 11 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
13 June 2026Difference in campaign type’s
Here’s the real difference in campaign type's 👇. Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max…
How YouTube Ads really work
Yes, YouTube Ads can convert. But they don’t convert the same way Search does. The reality. Search. User intent is already there. Conversion is immediate. That’s why it’s easier to…
Friday
12 June 2026Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Walmart Connect Comes to DV360
Retail media is moving further beyond retailer-owned channels. Google and Walmart are partnering to bring Walmart Connect audiences into Display & Video 360, starting with YouTube campaigns. For advertisers, this…
Thursday
11 June 2026Metric update
Great insight from Bia Camargo on Google’s new co-viewing measurement for YouTube on Connected TV. As more people watch YouTube on shared screens, advertisers need a clearer view of actual…
Wednesday
10 June 2026Safari 27
Niek Schlepers tested the Safari 27 developer beta and found stronger restrictions on client-side tracking. Apple has expanded Link Tracking Protection, stripping more tracking parameters from Threads, YouTube, and X/Twitter…
Tuesday
9 June 2026Alphabet / Google Ecosystem in 2026
Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…
Ultimate Google ads Checklist
I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding. 👉 PMax across the full funnel…
Friday
5 June 2026Google Clarifies Demand Gen Targeting Rules
Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, especially for advertisers promoting products or services linked to sensitive…
Facebook Ads vs. Google Ads
Facebook Ads vs. Google Ads: View-Through Conversions Simplified. Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more…
YouTube Shorts Gets Brand Safety Accreditation
YouTube has earned its sixth consecutive Media Rating Council brand safety accreditation, now expanded to include YouTube Shorts. This makes YouTube the first platform to receive MRC brand safety accreditation…
Thursday
21 May 2026Brand names in Youtube product Ads
Arpan Banerjee discovered that brand names are now showing up in YouTube product Ads!
