Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, especially for advertisers promoting products or services linked to sensitive interest categories.
The update does not introduce new restrictions. Instead, it gives advertisers more guidance on when audience targeting may limit campaign delivery or reach.
Sensitive categories may include areas like health conditions, financial hardship, personal difficulties, and other topics Google treats as sensitive under its personalized ads policies.
This matters because Demand Gen campaigns rely heavily on audience signals across YouTube, Discover, and Gmail.
As more advertisers move budgets into Demand Gen, Google appears to be responding to questions about how sensitive-interest rules affect targeting eligibility and performance.
Advertisers in sectors such as healthcare, financial services, or other regulated industries should review the updated guidance to understand whether their audience choices could reduce reach or affect ad serving
