YouTube has earned its sixth consecutive Media Rating Council brand safety accreditation, now expanded to include YouTube Shorts. This makes YouTube the first platform to receive MRC brand safety accreditation for short-form video.
The certification covers YouTube’s three inventory suitability tiers Maximum, Moderate, and Limited Mode giving advertisers more control over where their campaigns appear across both long-form videos and Shorts.
With Shorts averaging 200 billion daily views, the accreditation reinforces YouTube’s brand safety protections and gives advertisers greater confidence to invest in short-form video alongside YouTube’s creator community.
