Updated 41 minutes ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
9 April 2025Demand Gen Channel Reporting is now possible even on ad group level.
Segment by network at campaign level and get clear performance data for YouTube, Discover, Gmail, Display, and more. No more guessing. Just clean insights for better creative testing and budget…
Monday
7 April 2025“I don’t use tracking, so I don’t need a cookie banner”
Not quite. I almost believed it myself. Until I discovered that embedding something as simple as a YouTube video can already trigger third-party cookies. That means your website might be…
Looker Studio Updates
Modern charts are now generally available. They include new styling, default theme colors, chart configuration options, axis customization, and settings that give report creators more control over data presentation. Modern…
Sunday
6 April 2025Landing pages just got a bit more important
Thomas Eccel discovered that Demand Gen just got a new feature called final URL screenshot. With this change, the look of your landing page can be shared in your ad.…
Earning prediction Alphabet
Q1 is closing today. The average earning prediction for Alphabet in Q1 2025 is 89.32 Billion. YoY that is an increase of 10.9%. Now remember these stats when people say…
Your guide to YouTube Shorts ads
Just came across a new help page from Google: "Your guide to YouTube Shorts ads.". It explains how Shorts ads work, which campaign types support them, and how to create…
Saturday
5 April 2025Demand Gen Metrics are available!
Arpan Banerjee got the pop-up that the new Demand Gen Metrics are available! More and more people are now seeing them:).
Thursday
3 April 2025Change in views count
YouTube is changing how views are counted for Shorts, starting March 31, 2025. A view will now be counted when a Short starts playing or replays, with no minimum watch…
Stickers live
First time seeing the stickers/affiliate product links live in YouTube! Spotted by Arpan Banerjee.
Tuesday
1 April 2025Facebook Ads vs. Google Ads
Facebook Ads vs. Google Ads: View-Through Conversions Simplified. Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more…
New Demand Gen columns
Hana Kobzová got access to the new Demand Gen columns! Thomas Eccel spotted them also yesterday I think! Very nice that Google is rolling these out.
Wednesday
26 March 2025Demand Gen changes 🚨
Arpan Banerjee just sent me this reminder of the Demand Gen updates: Starting March 2025: New channel controls in Demand Gen will let advertisers choose exactly where ads appear (YouTube,…
