Facebook Ads vs. Google Ads: View-Through Conversions Simplified
Okay, let’s get to it.
Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”
Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube).
Here’s the deal:
Facebook Ads: Tracks VTAs. Super generous. Even modeled data fills in gaps post-iOS 14. Great for brand influence.
Google Ads: VTAs only for Display & YouTube. Strict. No fluff. Cleaner, click-based data for precise conversions.
So if you’re asking why Facebook shows more conversions than Google? This could be it.
Facebook credits influence, and Google demands action!
Picture from WordStream by LocaliQ
