Updated 1 day ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
11 May 2025Google announced updates to Display & Video 360 at NewFront 2025
Advertisers can now access more CTV inventory, including live sports (like NFL Sunday Ticket), short-form video, and new integrations with Tubi, Spotify, and Roblox. A new retail media solution lets…
Friday
9 May 2025Bumper & 15 second Ads
Thomas Eccel discovered that Google just added bumper and 15 seconds Ads for their YouTube Ad Formats. With this update Google keeps up with their trend. That is divers creatives…
Monday
5 May 2025Automatic video generation for Demand Gen campaigns
Google Ads now offers automatic video generation for Demand Gen campaigns. On the Review page, advertisers are prompted to add videos to boost reach, with suggested video thumbnails, estimated impressions,…
Sunday
27 April 2025Q1 2025 Google Ads revenue is in
Here’s what just dropped: Search & Others. $46.2B → $50.7B (+10%) YouTube Ads. $8.1B → $8.9B (+10%) Google Network. $7.4B → $7.3B (flat) Total Google Ads. $61.7B → $66.9B (+8.5%)…
New AI-powered video results carousel in Search
Google is testing a new AI-powered video results carousel in Search, designed to surface the most helpful video clips for specific queries. This feature helps users discover relevant content and…
Checkout on Merchant Now Available for Demand Gen Campaigns in the US
Arpan Banerjee just texted me that ss of April 24, 2025, Checkout on Merchant is available for Demand Gen campaigns running on YouTube In-stream. This feature lets users quickly move…
YouTube Pause Ads (Reservation Campaigns)
Google has uploaded a new page for Pause Ads. YouTube Pause ads are static image ads that appear when a viewer pauses a video on Connected TV devices. What are…
Thursday
24 April 202516:9 Horizontal
Thomas Eccel discovered that YouTube Shorts on Desktop now supports horizontal 16:9 video ads, not just vertical ones. This strategic update by Google allows advertisers to run existing horizontal video…
Monday
21 April 2025Automatic Video action campaign upgrade
Muhammad S. got a new message that Google Ads is going to automatically update the Video Action campaign into Demand Gen starting in July.
Thursday
17 April 2025New Pattern 🔍
Google loves Pmax… and now apparently Shopping & Demand Gen too 👀. That’s all you’ll see in the campaign-type overview for some accounts. Wanna see more? You have to hit…
Wednesday
16 April 2025Facebook Ads vs. Google Ads
Facebook Ads vs. Google Ads: View-Through Conversions Simplified. Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more…
Monday
14 April 2025New help page Demand Gen
Google has launched a new help page for the trim too. Google Ads' Demand Gen now includes a video crop and trim tool, allowing advertisers to edit video aspect ratios…
