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Google announced updates to Display & Video 360 at NewFront 2025

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Advertisers can now access more CTV inventory, including live sports (like NFL Sunday Ticket), short-form video, and new integrations with Tubi, Spotify, and Roblox.

A new retail media solution lets brands run full-funnel campaigns using data from partners like Costco, Intuit, and United Airlines available across YouTube and DV360.

Campaign setup is also faster and smarter, with automated recommendations, real-time insights, and instant reporting built into the platform.

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