Updated 22 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
22 June 2025Enhancing Commerce Media Offerings
Google is enhancing its Commerce Media offerings across Search Ads 360, Display & Video 360, and Google Ads, now available in beta. These solutions use Google AI to drive performance…
New video generation feature
Google will soon roll out a new video generation feature in YouTube Shorts, powered by its Veo 3 model. This update will allow creators and brands to produce short-form videos…
Pmax & Smart Campaign change
Starting June 17, 2025, Google will change how Performance Max and Smart campaigns attribute and optimize for offline conversions. The focus will shift away from view-through conversions on Display and…
Tuesday
17 June 2025Mental health pop-ups
Muhammad S. discovered these new mental health pop-ups on YouTube. Good initiative!
Friday
13 June 2025New Demand Gen goal 🚨
As of June 12, 2025, YouTube follow-on views optimization is now available in Demand Gen campaigns. This feature targets users likely to watch more videos from your YouTube channel after…
Updates from YouTube
YouTube just made it much easier to promote your content and boost visibility, especially if you’re active on Shorts or managing campaigns on mobile. What’s new: Promote feature is now…
Wednesday
11 June 2025PMax report insights
Interesting! The channel distribution has these functions where you can see search terms report and placements reports for YouTube and Display. Discovered by Emirhan Bayutmuş.
Sunday
8 June 2025New Demand Gen placement
Example of the new Demand Gen placement posted by Arpan Banerjee!
Friday
6 June 2025Multi-Format Now Default
YouTube has removed the option to opt out of multi-format video ads in Video View campaigns. Advertisers can still select specific formats (e.g. only skippable in-stream or Shorts), but the…
Spotted by Ankit Mishra & Hana Kobzová
This is where most advertisers go wrong!
I just uploaded a new YouTube video! Make sure you don't do this wrong...
New Youtube Ad Format
Thomas Eccel discovered that Google's YouTube 30-second CTV Ad Format is now in Beta!
Tuesday
3 June 2025Multiple Google Updates
Google is rolling out significant updates across DV360, Campaign Manager 360, and Search Ads 360 this summer. These changes will impact reporting, API usage, and how advertisers structure their campaigns…
