As of June 12, 2025, YouTube follow-on views optimization is now available in Demand Gen campaigns.
This feature targets users likely to watch more videos from your YouTube channel after seeing an ad, helping boost organic engagement and retention.
To activate, go to Conversions Summary > Engagements > Edit goal, and set YouTube follow-on views as the Primary action.
Leaving it as a Secondary action will track data but not optimize for it.
This update enables deeper channel engagement and improved performance for YouTube-focused advertisers.
Looks like Google keeps investing in YouTube & Demand Gen😉
