Google is enhancing its Commerce Media offerings across Search Ads 360, Display & Video 360, and Google Ads, now available in beta.
These solutions use Google AI to drive performance while maintaining control and transparency for advertisers.
Key updates include:
Retail media network integration: Roundel is the first to enable online, app, and offline sales measurement in Performance Max via Search Ads 360.
Expanded campaign support: Google Ads now allows Commerce Media use in Search, Shopping, and Demand Gen campaigns, beyond Performance Max.
Self-service for retailers: Marketplaces like Shopee, Rakuten, and Flipkart can now share product catalogs directly with brands.
Retail media on YouTube: Through Display & Video 360, brands can scale off-site retail media on YouTube.
Product-level measurement pilot: Enables detailed insights into how media spend impacts product and category sales.
Brands and retailers can contact their Google account team to join the beta.
