Google Ads News, as it happens.

YouTube update

YouTube just rolled out new tools to help creators drive engagement, conversions, and global reach. - Community Posts can now include up to 10 images, doubling the previous limit. -…

Instagram adds post-level follower and demographic insights

Instagram has rolled out new analytics tools that give creators and marketers a deeper understanding of what content drives engagement and follower growth. Key changes: Follower growth is now shown…

Full Enhanced Conversion Impact Table available now!

Thomas Eccel discovered that Google Ads has expanded the Enhanced Conversion Impact Report with new columns, including Match Rate, giving advertisers deeper visibility into how enhanced conversions drive performance. The…

New asset optimisation

Starting 4 September 2025, Google Ads will automatically apply a new asset optimisation to all Demand Gen single-image ads. This feature generates adaptive layouts using your existing images and headlines…

Insights in YouTube Search terms

Elliot Smith shared this tip, where you can see search terms that triggered an impression of video ads on YouTube. You can see it at Reports > Predefined Reports >…

A/B Test Images and Videos

Thomas Eccel discovered that you can now a/b test demand gen images and videos!

Free How to Install Google Tag Manager video

I made a Free YouTube video on how to install Google Tag Manager! If you have not installed it or if you are curious how to install it make sure…

YouTube monetization guidelines update

YouTube has updated its monetization guidelines as of July 29, 2025. Videos that include strong profanity, such as the f‑word within the first seven seconds, are now eligible for full…

Alphabet revenues

I love Google but, its over-reliance on advertising remains a double-edged sword. While Alphabet leads the digital ad world, its financial engine is still concentrated in a few key areas:…

Screenshot of landing page

Arpan Banerjee discovered that the screenshot of the landing page option is showing in YouTube! I do not really like it.

Google Labs Opal

Google Labs just launched Opal, a new tool that helps bring AI app ideas to life, no coding needed. You simply explain your workflow in plain language, and Opal builds…

Thanks for sharing: Neil Hoyne

Looker Studio has introduced several new features and improvements

New Canvas Sizes: Two A4 canvas presets (portrait and landscape) are now available, giving users more control over report layout. Alt Text for Images: Users can now add alt text…