Starting 4 September 2025, Google Ads will automatically apply a new asset optimisation to all Demand Gen single-image ads.
This feature generates adaptive layouts using your existing images and headlines to fit more formats and aspect ratios.
The update applies to both new and existing image ads by default.
You can opt out of individual ads before the deadline.
After 4 September, optimised image ads will begin serving enhanced visuals automatically.
Free. Read by 125K+ marketers every week.
Subscribe for freeThanks for sharing Barry Schwartz, Hana Kobzová & Reva Minkoff
In one test, the ad loads in the reviews and ratings, the number of visits and a visit site link as a scrolling strip. In a second test, the domain…
Via Barry Schwartz
The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…
Spotted by Sachin Patel, via Hana Kobzová
