Google Ads News, as it happens.

ROAS Doesn’t Equal Profit

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren't the same across products. Take four…

Google Commerce Audience Sharing Update

Google Ads has introduced commerce audience sharing, allowing retailers and marketplaces to securely share first-party audience data with advertising partners, including brands and sellers. Audience sharing: Retailers can share customer…

Thanks for sharing Hana Kobzová

Google Simplifies Call Reporting

VIVEK GUPTA discovered that Google Ads has made Call Reporting easier to access directly from the “𝐂𝐚𝐥𝐥𝐬 𝐟𝐫𝐨𝐦 𝐚𝐝𝐬” conversion action!

Conversion Value Loss

Harri Cullen discovered that he can now see the loss in conversions value when he excluded keywords!

One ROAS Target Can Hide Losing Products

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren't the same across products. Take four…

Google Ads in 2026

Most people think running Google Ads is simple: 1️⃣ Create an ad. 2️⃣ Get clicks. 3️⃣ Make sales. But anyone who actually manages Google Ads knows it’s much more complex…

Budget Change Alert + Forecast

Google Ads appears to be testing a more aggressive budget recommendation feature that ties budget changes directly to forecasted conversion value. When advertisers reduce a campaign’s daily budget, Google may…

New Budget Allocation Modes

Google Ads has expanded its Recommended Investment Strategy with two new budget allocation modes: Holistic and Growth. Holistic mode can shift existing budget away from underperforming campaigns toward stronger performers…

Thanks for sharing Hana Kobzová

Tackling Low-Quality Leads

Google has published a new guide for lead-generation advertisers focused on preventing invalid or low-quality leads. The main message is that Google’s invalid-traffic systems alone cannot guarantee lead quality, so…

Thanks for sharing Hana Kobzová

Google Ads in 2026

Most people think running Google Ads is simple: 1️⃣ Create an ad. 2️⃣ Get clicks. 3️⃣ Make sales. But anyone who actually manages Google Ads knows it’s much more complex…

Customer Data Processing Update

Google Ads is changing how first-party customer data is processed from October 19, 2026. The biggest change is that customer data will no longer need to be pre-hashed using SHA-256.…

Thanks for sharing Thomas Eccel

Enhanced Matching is now live

Google Ads has introduced Enhanced Matching for Customer Match, helping advertisers match customer lists with publisher data more effectively and privately. The key benefit, especially in Europe, is that it…