Updated 10 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
7 March 2026New research on AI & jobs
New research on AI & jobs just dropped, and the results might surprise you. Key takeaways from a major 2026 study on AI and the labor market: 1️⃣ AI’s real…
GPT-5.4
OpenAI has released GPT-5.4, its most capable and efficient model yet for professional work. The new model combines advances in reasoning, coding, and agentic workflows building on the coding strengths…
Major warning from Google and OpenAI Employees
Employees from Google and OpenAI have just gone public with a major warning. In a joint letter, hundreds of tech workers are pushing back against the militarization of AI and…
OpenAI is exploring the next step in monetizing ChatGPT
According to reports, OpenAI has held early talks with The Trade Desk about helping sell ads on the ChatGPT platform. The discussions suggest OpenAI may initially rely on established ad-tech…
OpenAI hits pause on in-chat shopping
OpenAI is reportedly moving e-commerce checkout out of ChatGPT and into external apps instead. The feature launched last year allowed users to buy directly from merchants like Etsy and Shopify…
Friday
6 March 2026An AI built to help humanity is now accused of helping wage war
When an AI company founded on the promise of “benefiting humanity” signs a deal with the military, backlash is inevitable, and that’s exactly the firestorm Sam Altman now finds himself…
🚨 What if Google “only” accounts for ~75% of search?
New research from SparkToro & Datos (Semrush) challenges how we think about “search.”. Instead of looking only at traditional search engines, the study analyzed desktop search activity across 41 major…
Advertising just entered the AI conversation
Criteo is now the first ad tech partner integrating with OpenAI’s advertising pilot in ChatGPT (Free and Go, U.S.). This is a structural shift. For years, digital advertising has lived…
Wednesday
4 March 2026ChatGPT is launching ads
ChatGPT is launching ads so Elias Malm put together a complete guide to LLM advertising. Last week, OpenAI visited Elias his office in Stockholm. At the same time, he keeps…
Sentiment around OpenAI changed
The sentiment around OpenAI is changing a bit for some people since ChatGPT took the opportunity to work with the US military. Anthropic declined, and also wants no Ads. While…
🚀 Scaling AI for Everyone
AI demand is accelerating across consumers, developers, and businesses. To meet that demand, OpenAI announced $110B in new investment at a $730B pre-money valuation, including: • $30B from SoftBank. •…
Sunday
1 March 2026🚨 ChatGPT ad activity is accelerating
New monitoring from Adthena shows a clear ramp-up in advertiser participation inside ChatGPT responses. Brands spotted so far: Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, Expedia. From 1,500+ prompts analyzed:…
