OpenAI is reportedly moving e-commerce checkout out of ChatGPT and into external apps instead.
The feature launched last year allowed users to buy directly from merchants like Etsy and Shopify without leaving the chat.
Now the plan is to shift “Instant Checkout” to the Apps ecosystem, likely to reduce complexity around:
– real-time pricing & inventory updates
– fraud prevention
– merchant integrations
The move suggests AI-native shopping is still early, and scaling it safely is harder than expected.
